Agoo is uniquely styled kids clothing for urban kids. It is functional, fashionable and makes being a kid a lot more fun. It is not cutesy or cartoony. It is what you would wear yourself, comfortable and chic, but for kids on the move living healthy lifestyles. Our key component is our fabrics. They contain a strong UV protected finish, blocking out any harmful ultra violet rays. No matter how many times you wash it or expose it to sunlight or saltwater, the protection is always there. We felt this made an ideal fabric so we developed a complete line that would allow your kids to stay out and play a little longer.